Create & Attract

Utilising owned, earned and paid media to generate traffic and awareness whilst educating, informing and encouraging though leadership.

Developing a creative content strategy is vital at this stage in order to help attract the right visitors to your website and to encourage interaction with your brand.

Nurture & Inform

Nurturing is the process of developing marketing leads through the sales funnel and transforming them into qualified and valuable sales leads.

Comprehensive nurturing campaigns allow for on-going interaction with users and help develop a familiarity with your business. This is mainly achieved by sending additional content through marketing automation and helps to pull the user down the marketing pipeline until they become a qualified sales lead.

Convert & Deliver

This is the point at which a marketing prospect becomes qualified and ready for the sales team to engage with. The prospect will already be fully engaged with your brand and your service or product offering. That means the sales job becomes a lot easier and you are not wasting your time on leads that are cold or not ready to buy from you.

Retain & Grow

Inbound marketing is a continual process and is one that must be prolonged regardless of the status of the lead. Continuing to deliver value to existing customers helps convert them into promoters of your brand, services or products. Referrals are one of the best ways of gaining new business and a well thought-out inbound marketing strategy will turn many more of your existing customers into great referral sources. Another beneficial side effect is that upsells as well as new product or service offerings become easier to sell into your customer base.