At the beginning of every strategy and campaign, we insist on developing a situation analysis. A situational analysis is a critical review of your current business situation. It serves as a starting point for your marketing plan. Any worthwhile project begins with a careful analysis of your starting point, and marketing is no exception. You need to be clear and realistic about your current product, market, opportunities and challenges so that you can devise a clear path from your current to your desired situation.
To put together your situational analysis, we will help you gather information about your product and the market you sell it in, including its size, the competitors, and the customers who purchase it. There are some questions you can ask to help you organise your information
the Gpamedia tends to employ the 5C Analysis to gain more information on the internal, macro-environmental and micro-environmental factors within your business environment. The 5C analysis is considered the most useful and common way to analyse the market environment because of the extensive information it provides. The system focuses on providing detailed information about your company, competitors, customers, collaborators and the climate you operate in.
Other systems employed with our clients include the SWOT analysis or the Porter model. Whatever system we employ with your business, the goal is always the same: understanding your current situation with all of its opportunities and threats. Undertaking these exercises are key to helping us develop an effective marketing strategy to drive your business forward.
At the beginning of every strategy and campaign, we insist on developing a situation analysis. A situational analysis is a critical review of your current business situation. It serves as a starting point for your marketing plan. Any worthwhile project begins with a careful analysis of your starting point, and marketing is no exception. You need to be clear and realistic about your current product, market, opportunities and challenges so that you can devise a clear path from your current to your desired situation.
To put together your situational analysis, we will help you gather information about your product and the market you sell it in, including its size, the competitors, and the customers who purchase it. There are some questions you can ask to help you organise your information
Mobile is on every single marketer’s agenda now. One of the big mistakes a lot of brands today still make is that they tack on mobile as an after-thought to their larger marketing strategy. If your business isn’t ready for mobile device users, you’re missing out on a huge opportunity to reach your target audience and increase revenue. But, how exactly do you get the most out of mobile Internet users? The best way is by implementing a mobile strategy for your business. We will ensure that your business makes best use of this space by devising a detailed strategy.
The Munro Agency stays on top of future trends and new mobile marketing opportunities.
Do you need help defining strategies and understanding how best to use tools such as proximity marketing, mobile ecommerce, wearable technology, sms and app marketing? We’ve got you covered.
Companies choose to participate in an event for various reasons. A small company may want the exposure that a live webinar can provide while a large company may need the face-to-face interaction that a tradeshow affords.
Help you develop a theme and make sure the strategy encourages and accounts for multiple touch points in the buyer journey. The Gpamedia Agency will help you develop a string marketing mix of email, social, public relations and other types of paid promotions to get the biggest return on your investment.
ROI is not just something you consider after the event, you must plan for ROI from the outset and continue measuring ROI after the event. The goals we will help you develop will not be limited to only registration and attendance models, but also to pipeline and revenue impact.
We make sure all your communications fit together to carry the same message, which is a key way of reinforcing your brand image and maximising the impact of every contact point you have with your customers. It sounds easy, but getting it right can prove more difficult.
It is still surprising how many companies produce every piece of communication as a stand-alone item, bearing no relation to any other piece of communication. The result is a diluted brand image, a confused customer – and a missed opportunity. Using an integrated marketing strategy is something that is not only effective at reaching your results; it is also more cost effective since there is less money wasted.
At the end of the day, integrated marketing is customer-focused marketing. Customer-focused marketing requires relevant communications, interactions, and content, regardless of channel and customer interaction point. That’s a tall order for any business and requires an incredibly strong partner. The Munro Agency is here to help guide you thorough this process an make sure that you get the most out of every marketing dollar, euro or pound you spend.
GpaMedia, however, our focus is always on making your business grow. We have a huge bag of tricks which encompasses everything from the latest marketing automation technology over high converting adverts to the newest SEO techniques and beautifully designed websites to boot. Here are just some of the ways we help businesses grow
Israel 4672536
18 Abba Eban Ave, Herzliya
contact@gpamedia.net
